1. General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by our data handling practices we will develop a trusting and long-lasting relationship with you.
2. Information About Our Organization and Website:
This Privacy Statement applies to quicklane.com. Quicklane.com is owned and maintained by Ford Motor Company, P.O. Box 6248, Dearborn, MI 48126.
The business purpose of this website is to provide information about Quick Lane locations, specials and available services.
3. Personally Identifiable Information We Collect From You and Methods of Collection:
During a visit to our site, no personally identifiable information about you is collected through any means or data flow channels.
4. Aggregate (Non-Personally Identifiable) Information We Collect From You and Methods of Collection:
During a normal visit to our site, no personally identifiable information about you is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any personal information. Quicklane.com collects other information, non-personally identifiable information, from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate (or anonymous) basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent our site.
Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track usage patterns and metrics.
We may use session logs to collect aggregate or other non-personally identifiable information about site visitors. An explanation of how they work is included in section 6, Methods We Use to Collect Information.
5. How We Use the Aggregate (Non-Personally Identifiable) Information We Collect:
Non-Personally identifiable information collected on quicklane.com may be used to:
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
Quicklane.com utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:
- Is performed on an aggregate level and does not identify you or your information personally
- Involves the use of a third party vendor acting on behalf of quicklane.com
- Is performed in order to improve our website and the user experience
- Any information that is provided to the third party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third party vendor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data
6. Methods We Use To Collect Information
This site may use a third party to deliver site functionality.
Quicklane.com may use session logs and third party ad networks, which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times.
When you visit our website, the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.
7. Sharing Your Information
Quicklane.com does not sell, rent, share or otherwise provide any of your personally identifiable information to anyone other than for site analytics as described below.
Quicklane.com will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its websites, or the public.
8. Children's Privacy
Quicklane.com does not knowingly intend to collect personal information from children under 13 years of age.
9. Contacting Us
If you have any questions, comments or concerns about this online privacy statement for quicklane.com privacy practices, or have any questions regarding the contents of this website, please contact us at the Customer Resource Center, P.O. Box 6248, Dearborn, MI 48126. Phone number 800-392-3673 or 800-232-5952 for the hearing impaired. In Canada, contact the Customer Relationship Centre, P.O. Box 2000, Oakville, Ontario, L6J5E4. Phone number 800-565-3673 (FORD). Outside the U.S. or Canada, contact Ford Worldwide Direct Market Operations, 1555 Fairlane Drive, Allen Park, MI, 48101. Phone number 313-594-4857.
Quicklane.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. Quicklane.com will be happy to respond to your questions and comments.
10. Privacy Statement Effective Date and Revision Days
Occasionally we may update the privacy statement for quicklane.com in order to reflect any changes to the website or privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.
The effective date of this privacy statement is 12/17/07.

