Tire brand

Yokohama

The Yokohama logo.

Established in 1917, Tokyo, Japan based Yokohama Rubber Company is a global manufacturing and sales company that spans over 100 countries. Yokohama began operations in the U.S. with the Yokohama Tire Corporation in 1969. Currently Yokohama has two operational U.S. manufacturing facilities; with a third plant located in Mississippi expected to become operational in 2015. Yokohama’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

Yokohama Tire Corporation is a leader in technology and innovation. Asserting our world-class technologies in the design and manufacturing of tires means that tangible benefits are realized in the performance of our products. For example, our grand touring tire, the AVID Ascend, features the latest in compounding technology with its innovative orange oil compound that contributes to remarkable all-season handling, treadlife, and fuel efficiency. Our reputation for performance goes back to our early days in the U.S. Since 1969, we’ve introduced several advancements, including the DOT-approved A001R® tire that revolutionized auto crossing in the United States, the A008® asymmetric tread pattern, and many more.

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