Driving involves taking responsibility. Because your tires are the only point of contact with the road, you ask a lot from them. At Michelin, we do whatever it takes to cover all angles in order to help you protect your loved ones today and tomorrow. That’s why we’re committed to constantly improving all tire performance factors together rather than being easily satisfied with just doing well on one at a time – a challenging feat that MICHELIN consistently achieves in a unique way through its innovative technologies. We simultaneously and continuously push safety, durability and fuel efficiency, and increased performance – with no trade-offs. That’s what we mean by MICHELIN® Total PerformanceTM, which has and will always be our difference on every tire.